Designed in collaboration with Swarovski, San Francisco-based design studio, fuseproject, produced Amplify – a series of paper ‘chandeliers’. Unlike a traditional chandelier with its mass of lights and crystals, Amplify only comes with a crystal and a low-energy LED light, both enveloped in a faceted paper shade. The ‘chandelier’ effect, which is amplified with a single crystal, resulted in multiple beautiful reflections and rainbow color bursts.
According to fuseproject, the AMPLIFY chandelier’s aim is to put the Swarovski crystal effect into the hands of more people through its simple construction, easily accessible light source and sustainable material. Each chandelier is carefully crafted to maximize refractions on the inner surfaces. This effect can be seen on the faceted shade material, thus emulating the cut and reflective nature of the crystal inside. Each chandelier becomes its own large glowing crystal.
The Swarovski Crystal Palace Milan AMPLIFY launch exhibit will present 50 AMPLIFY chandeliers, contained in a black lacquered room as a large sculptural cluster, emerging from the dark with blazing crystal effects.
close-up of the crystal and the foldable paper shade
Each of the lantern shapes are housed in a flat package that echoes the shape of the chandelier it contains. The packaging graphics are simple and illustrative to reflect the different shade shapes and components contained inside.
The chandeliers will be available in production from Swarovski in the next year.
Images courtesy of fuseproject
