As part of their ongoing sustainability initiatives, sportswear company PUMA has teamed up with San Francisco industrial designer Yves Behar and fuseproject to redesign the shoebox packaging with an aim to minimize waste and energy consumption. The result is the Clever Little Bag.
Watch the vid.
Called the Clever Little Bag, the packaging simply comes with a recyclable heat-woven bag and a flat-pack cardboard sheet that provides structure.
The cardboard structure is die cut from one flat piece of material and has no additional printing or assembly. The structure was created with four walls that taper in to allow for secured stacking, another important element left over from the original shoebox.
The bag is made of recyclable non-woven polyester, and heat-stitched which means less work and waste. The Clever Little Bag is an iconic brand element upon leaving the store as it replaces the plastic shopping bag. It’s perfect for storing your shoes, and for traveling.
Photography: fuseproject
