Post image for Potential Energy by Whatswhat Collective

Potential Energy by Whatswhat Collective

by pleatfarmer on May 18, 2010

Swedish graduate students and designers of Whatswhat Collective designed a collection of lamps – pleated pendant lampshades that change shape at a pull of the drawstrings; a floor and desk lamp that can be adjusted by pulling the power cord through holes in their stands. Watch the clip to see the lamps in action:

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Called Potential Energy, the range debuted at the recent ICFF in New York. Whatswhat Collective consists of John Astbury, Beng Brummer and Karin Wallenbeck who are first-year master’s students from the Master Group Formgiving Intelligence at Sweden’s Konstfack University College of Arts, Crafts and Design.

The lamps represent the presence of both suggested and actual movement. Each piece expresses a different take on potential energy, playing with structure, dynamics and atmosphere. Inviting interaction to set the potential energy in motion. A story of analogue dimming, movement and rest.

images courtesy of Whatswhat Collective

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